Set Up Your Brand Kit
Set your colors, fonts, background, and logo once — and every template you touch is already on-brand.
Your brand kit is the single set of colors, fonts, background style, and logo that HeyMotion applies to every graphic you make. The idea is simple: set your brand once, and every template is already yours. You never re-style a template by hand — you change the brand, and all 101 templates re-skin themselves live.
This article is the hub for the brand kit. It explains what the kit contains, how the "set once, applies everywhere" model works, how to open the Brand workspace, and where your settings live.
#Overview
HeyMotion's brand engine is built from a small set of brand tokens — named slots for your colors and fonts, plus a background style and a logo. Every template reads from these tokens instead of hard-coded values. When you change a token, the change flows into the preview and into your exports automatically.
There are four groups of controls:
- Colors — 7 color slots (background, cards, text, muted text, accent, highlight, borders).
- Fonts — 3 font slots (display, UI/body, label/mono).
- Background — 6 canvas background styles.
- Logo and handle — an image logo or up to three lines of text, plus a handle.
You set these once and they persist. Switching templates never loses your brand.
#When to Use It
Set up your brand kit before you make a batch of graphics, so everything you export matches. If you're just exploring, you can skip it — the default System Prompt AI brand (navy, cream, sage, Signal Red, amber, with Fraunces / Inter / JetBrains Mono) looks polished out of the box.
#Before You Begin
You don't need an account to set up the brand kit — your settings save to your browser automatically. You will need one to export a finished MP4, and signing in also syncs your brand to the cloud so it follows you to other devices and browsers. See account setup for that.
#Step-by-Step Instructions
#1. Open the Brand workspace
In the edit panel on the right of the studio, click the Brand settings button near the top. The Brand workspace opens full-screen: tabs down the left for each part of the brand, the controls in the middle, and a live preview of real cards on the right. Everything brand-related lives here — colors, type, logos, style-guide import, reset — so there is only one place to look.
Your edits are a draft: the preview updates as you go, but nothing is published until you press Save brand. Discard puts the draft back to your saved brand, and closing with unsaved changes asks first.
The Size picker above the preview shows the same format you're working in back in the studio, so opening the workspace on a 9:16 card previews 9:16 cards. Change it here and the studio changes with it — it's one setting, not two. (Free accounts are 16:9 only, so switching to another size prompts an upgrade.)
#2. Set your colors
Use the color pickers to set each of the 7 slots. The accent slot is the "hot color" that drives highlights and emphasis across templates. Full guidance is in Choose Your Brand Colors.
#3. Set your fonts
Pick a display font (big headlines), a UI font (body text), and a mono font (labels and code). See Select Your Brand Fonts for the full pickable lists.
#4. Choose a background style
Pick one of the 6 canvas backgrounds — Solid brand color, Soft gradient, Mesh glow, Animated sweep, Dot grid, or Blueprint grid. This applies to templates that don't set their own background.
#5. Add your logo and handle
Upload a logo image, or type up to three lines of logo text as a fallback, and set your handle. See Upload Your Logo.
#6. Watch it apply everywhere
Press Save brand, then load any template. It's already using your brand. Change a token, save again, and everything re-skins.
#Options and Settings
| Control | Where | What it does |
|---|---|---|
| Colors | 7 color pickers | Background, cards, text, muted, accent, highlight, borders |
| Fonts | 3 font menus | Display, UI/body, label/mono |
| Background | Background style picker | One of 6 canvas backgrounds |
| Logo | Image upload or text | Fills every logo spot across templates |
| Handle | Text field | Your @handle (default @SystemPromptAI) |
| Reset everything | Button | Restores the System Prompt AI defaults |
#Where Your Brand Is Saved
Signed out, your brand kit is stored in your browser's localStorage, so it's there next time you open the studio on the same device and browser. When you're signed in, your kits live in the cloud against your team — they carry across your devices, and everyone on the team sees the same set.
You can keep more than one kit — one per client, sub-brand or show — and switch between them in a click, if your plan includes more than one. See Manage Multiple Brand Kits.
The Reset everything button in the Brand workspace restores the original System Prompt AI look at any time.
#Best Practices
Set your colors and fonts first, before making a batch of clips, so everything you export is consistent. Sign in if you work across more than one machine — cloud sync means you set the brand once, everywhere.
#Common Mistakes
The most common misunderstanding is expecting to re-brand each template individually. You don't — there is no per-template styling. All styling comes from the brand tokens, and every template re-skins from them. See Apply Your Brand to a Template.
#Related Articles
Continue with Choose Your Brand Colors, Select Your Brand Fonts, Upload Your Logo, and Apply Your Brand to a Template.