Set Up Your Brand Kit

Your brand kit is the single set of colors, fonts, background style, and logo that HeyMotion applies to every graphic you make. The idea is simple: set your brand once, and every template is already yours. You never re-style a template by hand — you change the brand, and all 104 templates re-skin themselves live.

This article is the hub for the brand kit. It explains what the kit contains, how the "set once, applies everywhere" model works, how to open the Brand panel, and where your settings live.

#Overview

HeyMotion's brand engine is built from a small set of brand tokens — named slots for your colors and fonts, plus a background style and a logo. Every template reads from these tokens instead of hard-coded values. When you change a token, the change flows into the preview and into your exports automatically.

There are four groups of controls:

• Colors — 7 color slots (background, cards, text, muted text, accent, highlight, borders).
• Fonts — 3 font slots (display, UI/body, label/mono).
• Background — 6 canvas background styles.
• Logo and handle — an image logo or up to three lines of text, plus a handle.

You set these once and they persist. Switching templates never loses your brand.

#When to Use It

Set up your brand kit before you make a batch of graphics, so everything you export matches. If you're just exploring, you can skip it — the default System Prompt AI brand (navy, cream, sage, Signal Red, amber, with Fraunces / Inter / JetBrains Mono) looks polished out of the box.

#Before You Begin

You don't need an account to use the brand kit. Your settings save to your browser automatically. If you sign in, your brand also syncs to the cloud so it follows you to other devices and browsers. See account setup for that.

#Step-by-Step Instructions

#1. Open the Brand panel

In the edit panel on the right of the studio, click the 🎨 Brand toggle near the top. The panel expands to show all brand controls.

#2. Set your colors

Use the color pickers to set each of the 7 slots. The accent slot is the "hot color" that drives highlights and emphasis across templates. Full guidance is in Choose Your Brand Colors.

#3. Set your fonts

Pick a display font (big headlines), a UI font (body text), and a mono font (labels and code). See Select Your Brand Fonts for the full pickable lists.

#4. Choose a background style

Pick one of the 6 canvas backgrounds — Solid brand color, Soft gradient, Mesh glow, Animated sweep, Dot grid, or Blueprint grid. This applies to templates that don't set their own background.

#5. Add your logo and handle

Upload a logo image, or type up to three lines of logo text as a fallback, and set your handle. See Upload Your Logo.

#6. Watch it apply everywhere

Load any template. It's already using your brand. Change a token and the preview updates after a short pause.

#Options and Settings

#Where Your Brand Is Saved

Your brand kit is stored in your browser's localStorage, so it's there next time you open the studio on the same device and browser. When you're signed in, it also syncs to the cloud, so your brand carries across devices.

#Best Practices

Set your colors and fonts first, before making a batch of clips, so everything you export is consistent. Sign in if you work across more than one machine — cloud sync means you set the brand once, everywhere.

#Common Mistakes

The most common misunderstanding is expecting to re-brand each template individually. You don't — there is no per-template styling. All styling comes from the brand tokens, and every template re-skins from them. See Apply Your Brand to a Template.

#Related Articles

Continue with Choose Your Brand Colors, Select Your Brand Fonts, Upload Your Logo, and Apply Your Brand to a Template.